Despite being a universally recognized name in health and fitness wearables, Fitbit turns to paid media whenever it releases a new connected wristband. Because Fitbit is a lifestyle product, it wants ...

Maybe the Fitbit brand isn’t dead after all? During a press preview of the revamped Fitbit app last week, Fitbit’s head of product, Andy Abramson, nonchalantly hinted at new Fitbit hardware launching ...

I’ve always found Fitbit’s fitness trackers to be more interesting than its smartwatches. As Wear OS inevitably takes over, I hope the tracker form factor is kept alive. To do so, however, Fitbit must ...