While many people believe that marketing is advertising, public relations, social media, email blasts, promotions, direct mail and other forms of business communications, those types of communications ...

Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often use "advertising," "promotions," "communications," ...

Becoming the lead marketer at a start-up brings with it an immediacy of large responsibility – more so than the daily grind of many corporate brands. But this also comes at the cost of handling a ...