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There are many different ways to analyze how a visitor comes to the point of conversion on your website. Over the past month I've been figuring out my funnel for my company Due. Right now we're ...

Regardless of how many funnel entry points there are, the rest of the journey through the funnel should be a single-line railroad. Ideally, customers should be able to initiate the journey through the ...

If you’re running a business that has a website, you need analytics. Knowing how people are finding and engaging with your website is golden information that you can build on. Understanding which ...

Email marketing services firm Act-On has released a new feature that lets marketers create visuals out of their funnel building and tracking in real time. Marketers can personalize these visual ...

Lead funnel visualization intended to track leads in the buying journey and help predict pipeline and win rates; and Lead yield reporting designed to better understand how lead quality affects funnel ...

In the previous installment, I outlined the key differences between a typical optimization plan and a holistic strategy for conversion rate optimization. In short, the difference is between tweaking ...