Meta's deprioritizing virtual reality in favor of artificial intelligence and Internet-connected smart glasses raised ...

Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

Add Yahoo as a preferred source to see more of our stories on Google. The metaverse has captured the attention of tech developers, marketers, and users alike. Envisioned as the digital world of the ...

New Edith Cowan University (ECU) research suggests virtual reality (VR) may play a meaningful role in future mental-health support, and the design of the virtual space itself can make a surprising ...

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

A potential of virtual reality has finally evolvement today in order to change the course of gameplay for players by introducing new levels of immersion, innovative gameplay, and creating new ...

A health care tool for an overlooked public health problemFear of needles is one of health care’s most common, and most ignored, barriers.