Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years—destructive raccoons, talking camels, joyful piglets, gleeful ...

Are you a print subscriber? Activate your account. By Parker Herren - 2 hours 36 min ago By Ad Age Studio 30 - 6 hours 50 min ago By Ad Age and Creativity Staff - 8 hours 3 min ago By Asa Hiken - 8 ...

It’s a nerve-wracking process,” confides Arianna Orpello, who joined Geico as its chief marketing officer in January. “This ...

Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters ...

After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny way ...

Slate contributor Seth Stevenson examines the latest series of ads from the insurance company Geico. The commercials range from parodies to... Geico's Mixed Bag MADELEINE BRAND, host: And from arms to ...

One of advertising’s most iconic characters has returned. Saturday, a new commercial featuring Jeff Daniel Phillips’ GEICO Caveman found its way online, marking the character’s first appearance in ...

It’s every advertising agency’s worst nightmare: Despite paying less attention to GEICO and Progressive advertising, consumers are still doing the same amount of business with the companies, according ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...