Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

When it comes to annoying ad mascots, Geico has something for everyone: the squealing pig, the cavemen, the googly-eyed pile of cash, the rhetorical questions guy and, of course, the Limey gecko, who ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...