Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

Younger Indians are beginning to drink differently. A small number of Gen Z consumers are exploring moderation—drinking less, ...

Airbnb is bullish that its experiences feature, which allows travellers to explore a city with local guides, will offer good ...

The insight comes from Gen Z: Calling for Healthcare Connection and Change, a report released by communications agency Burson, which explores how young adults in India are reshaping the country ...

IBS Intelligence (IBSi) is the world’s only pure-play Financial Technology focused research, advisory, and fintech news analysis firm, with a 30-year track record and clients globally. We take pride ...

Find out why Gen Z is struggling to find happiness, as experts break down the unique pressures and roadblocks facing this ...

“A Gen Z can smell a fake brand from a mile away,” said Robert Byrne, director of consumer and industry insights at Technomic. “Don’t try too hard.” Last year, the generation broadly ...

Languages: English While often viewed as digital natives eager to rewrite the rules, Generation Z is revealing a surprisingly traditional side. New research from youth-focused creative agency ...

“While the Silent Generation viewed the Baby Boomers as overly rebellious, the Boomers, in turn, criticised Millennials for being too entitled. Now, the torch has passed to Generation Z — and ...

A report from creative agency Red Brick Road offers fresh insights into how Gen Z is reshaping the British drinking scene. While headlines have often painted Gen Z as turning away from alcohol ...

By some estimates, Gen Z may even overtake millennials in terms of their growing numbers in India. According to a recent Bloomberg analysis, India’s Gen-Z population will rise to 472 million ...

According to research from IntrCity SmartBus, 40.7% of solo female travelers in India are Gen Z women, and popular vacation destinations include Ayodhya, Amritsar, and Varanasi. The need for ...