There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...
Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google ...
Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now officially part of the equation. Why we care. Sitelinks can boost engagement by offering users more ...
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