Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Google has updated its search ranking algorithm to "more strongly affect the sites that host explicit videos but don't allow Googlebot to fetch those video files" which may lead to a "significant drop ...

Google announced a major quantum breakthrough using its Willow chip and the Quantum Echoes algorithm. The new method performed a complex physics task 13,000 times faster than the world’s fastest ...

Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like ...

I am seeing some signs of a Google search ranking update over the past day or so but the chatter is super limited right now. Many of the tools spike yesterday but like I said, the SEO community ...