Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve ...

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Webflow has introduced a new integration with Google Ads, allowing marketing teams to create, manage, and track ad campaigns ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched your best-selling product devour your entire ad budget while dozens of ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...