Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

NEW YORK, NEW YORK - JANUARY 09: The exterior of the new headquarters of Google is seen at 550 Washington Street in Hudson Square (Photo by Michael M. Santiago/Getty Images) A couple of years ago I ...

New research from BrightEdge offers insights into how Google’s AI Overviews ranks websites across different verticals, with implications for what SEOs and publishers should be focusing on. The data ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...