Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

Google today launched its own URL shortening service, aptly named the Google URL Shortener (http://goo.gl/). The service is, for the moment, only available in the ...

Google addressed a bug that enabled anonymous attackers to remove any URL at will, fixing an actual negative SEO exploit. Google recently fixed a bug that enabled anyone to anonymously use an official ...

Google Chrome’s “Safe Browsing” feature—the thing that pops up a giant red screen when you try to visit a malicious website—is getting real-time updates for all users. Google announced the change on ...

A year ago, I reported that the Google Search Console's URL inspection tool can show a nofollowed link as the referring page. But it also seems that the URL inspection tool can also show non-linked ...

Google's John Mueller posted a clarification on how and when Google processes the removal requests, or exclusion requests, you make in your robots.txt. The action is not taken when Google discovers ...