Confronted with the prospect of being another health insurer “acronym in a sea of acronyms”, HBF’s top marketer Louise Ardagh said “it would have been riskier to not be bold” with a fresh positioning ...

Louise Ardagh, general manager marketing and member engagement at HBF Health, on stage at AdNews' Perth L!VE told the tale of how HBF combined its east coast and west coast positioning to become one ...

HBF’s sassy, straight-talking quokkas are back to celebrate the health insurer’s 0% premium increase in 2020. The campaign, part of the health insurer's push into the eastern states, comes as major ...