Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

If you have ever met me, even for a split-second, you know I am someone who never takes anything too seriously. Life is just way too short not to laugh along the way. So needless to say I am a huge ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

Creating stronger customer-brand relationships is a top priority for marketers, which is why storytelling has been a hot topic. I recently came across Andrew Tarvin—comedian, humor speaker, and author ...

Another trend in creative marketing is the focus on immersive experiences that engage consumers on a personal level. Brands are increasingly organizing events or campaigns that invite participation ...