Hubspot's massive 3,600-marketer study on the state of inbound marketing shows that blogging is quite possibly the most important thing a performance marketer can do. The only problem? Proving ROI is ...

In the marketing world, there’s often a clear divide between outbound and inbound strategies. Outbound marketing – things like radio, TV, and print – pushes a message out to the audience. Inbound ...

That was the observation Ryan Bonnici, marketing director at HubSpot Asia-Pacific made in an interview with Campaign Asia-Pacific. HubSpot is a US-based company that provides software to support ...

Today, Optify has launched a premium edition of its Inbound Marketing Software suite. Designed for what it calls ‘power marketers’, the new edition gives unlimited access to Optify’s rich visitor and ...

Marketers can’t just focus on filling the top of the funnel. Instead, place a greater focus on frequency over reach. There’s no debate today about whether blogging works or not. Studies show that ...

Things are changing for B2B marketers. They can feel it. Their current inbound marketing campaigns aren’t pulling the same volume or quality MQLs they used to. Why not? What’s changed? It comes down ...

At first, we told clients that video should be done by video experts. We, too, thought that you needed a bank of expensive equipment and a Hollywood crew to do video. Then, we told clients that only ...

Most of us are familiar with outbound marketing—it’s what we see most often. It broadcasts outwardly using tactics such as traditional paid advertising, trade shows, email blasts and cold calls.

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