Pete Caputa is the VP of Sales at HubSpot, an inbound marketing software company that just announced a sales tool called Signals. The sales world has changed dramatically over the last thirty years.

Although the customer will form an initial first impression of the company through its branding and marketing materials, tthat first contact with an inbound sales professional is likely the first time ...

Nicolas is CEO of the AI inbound conversion platform Chili Piper, that has thrived on a 100% remote work culture since its founding in 2016. As businesses embrace automation, it’s important to ...

Many of us make the mistake of treating LinkedIn, the world's largest professional network, as simply an online Rolodex or a glorified CV, rather than an inbound marketing channel that can be ...

As the wave of new LinkedIn features hits your desktop, take note of the platform’s revamped “Notifications” tab, which is a key site feature that is going to make winning new business on the platform ...

Opinions expressed by Entrepreneur contributors are their own. Our company’s annual survey recently showed that gaining access to higher levels is still one of the top challenges salespeople face. And ...

As a B2B marketer, you're responsible for driving leads that ultimately convert to revenue. But what happens when you overlook a valuable source of leads... such as inbound phone calls? Nearly ...

You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy, you should have a solid understanding of both. I ...