When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction, customer loyalty (likelihood of choosing supplier at next purchase) and ...

Learn how hedonic regression helps estimate factors affecting prices in real estate and consumer goods, aiding in precise ...

Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

Your client, Dave’s BBQ, a local independent restaurant, is interested in determining the effect on sales revenue of certain advertising strategies. Dave has weekly data on advertising dollars spent ...

When you perform regression analysis in Microsoft Excel, you are engaging in a statistical process that helps you understand the relationship between variables. This technique is particularly useful ...

Regression analysis is a method of determining the relationship between two sets of variables when one set is dependent on the other. In business, regression analysis can be used to calculate how ...

In the first case, there is a strong upward-sloping relationship between X and Y; in the second case, no apparent relationship; in the third case, a strong downward-sloping relationship. Note the ...