One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to ...

Pay per click (PPC) makes up 18 per cent of mobile traffic, according to Affiliate Window, while content leads at 29 per cent. The figures, taken from the company’s mobile commerce white paper, found ...

Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy, overall, and in specific marketing campaigns ...