Gen Z is totally over Instagram's identity crisis. Gen Z ... Instagram engagement, meanwhile, has decreased about 44% since 2019, a recent study conducted by Later found. 4.

In interviews, a dozen members of Gen Z, ranging in age from 15 to 26, said they still used Instagram to keep in touch with friends, scope out crushes, build businesses and pore over cooking ...

The survey asked 500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers in serious relationships, engaged or married about their preferences. Getty Images You are viewing 1 of 6 images ...

Many Gen Z couples use social media as a core wedding-planning tool, scouring Instagram, Pinterest, TikTok and Reddit for ideas, advice and vendors. But these platforms are more than that: They ...

Perhaps the best example of this tension is Sofia Richie Grainge, a Gen Z bride who threw 2023’s “royal wedding.” Just days before she got married, the 25-year-old model and influencer ...

Instagram is front-page news. One of the biggest differences about Gen Z, according to experts and members of the generation, is the role social media plays in shaping beliefs.

As two members of Generation Z, no one we know is doing well mentally, but you wouldn’t be able to tell from their Instagram posts, write Destinee Adams and Zamaan Qureshi.

Gen-Z is highly active on most social media platforms, making social engagement a crucial aspect of building loyalty. Brands should encourage users to refer friends, share content and advocate for ...