There are many things you can do to enhance your content to make it more appealing to your target audience. But perhaps the most valuable thing you can do to up your content marketing game is to make ...

If I can’t capture your attention in eight seconds, I’ll never get it. Why? That’s roughly how long our attention spans are now. It’s also why marketers are adopting interactive content. It beats ...

Let's face it: There is too much content out there. No matter what topic you're interested in, you can find an endless supply of content on that subject. The internet has become a go-to source for ...

What is interactive content marketing, and what role will it play in your organization's 2019 marketing programs? We asked experts what to expect. Interactive content goes beyond the written word or ...

The use of interactive content in digital marketing strategies is on the rise, which means you may need it for your business or find yourself behind the curve. Over my 30+ years in the marketing ...

B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice Engines are leveraging formats such as assessments, quizzes and video to ...

Your customers are bombarded with content every time they look at their smartphones, open their laptops, or use their digital tablets. To be noticed, marketers have to stop selling and start engaging.

YouTube is planning to expand the types of original content it produces to include choose-your-own-adventure style programs. According to a Bloomberg report, the Google-owned company will develop ...