The CEO of Levi Strauss recently suggested jeans shouldn’t be laundered, but left in the freezer overnight to kill bacteria and remove odors. Supposedly this preserves the fit and saves water.

There’s a longstanding piece of sartorial advice that says in order to preserve the color and shape of premium denim, we should refrain from washing them in soap and water and instead “freeze wash” ...

While some investors are celebrating Levi Strauss’ return to the public markets Thursday after decades of being a private company, many are puzzled by the CEO's recent comments that he hasn’t washed ...

(CNN) -- Levi's CEO Chip Bergh has some tips for jeans owners: Don't freeze your jeans. And don't put them in the washing machine. Bergh turned heads and noses at a May 2014 event when he announced ...

Don’t worry, America: Hordes of anthropomorphic blue jeans haven’t suddenly decided to start terrorizing your town. Your neighbors are just taking part in yet another online “challenge.” Folks living ...

There is a quirky new trend in outdoor winter art in Minnesota. People are freezing their jeans and other clothing and putting them in their yards as ice sculptures. It's their way to add a little ...