Mobile messaging is now central to how most brands communicate with customers. It allows businesses to offer two-way, seamless and personalized interactions across marketing, sales and support, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many marketers suffer from the same problem: Brand messaging looks great on a slide and ...

Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...

This is according to a new GroupM study with Kantar, which evaluated the performance of the brand impact of in-context exposure to video ads across catch-up TV, in-stream short form, in-feed video, ...

Key Takeaways Storytelling isn’t enough to drive sales. Instead, focus on concise, compelling brand conversations that clearly convey what you do, how you solve problems and how to stand out from the ...

Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news ...

Press Advantage, a leading press release distribution provider, today addressed a critical challenge facing reputation and account managers across industries: the diminishing impact of ...

Tariffs are testing consumer trust. Here’s how brands are adjusting communication to keep customers loyal — or risk losing them. Consumer confidence falls. Tariff concerns have pushed consumer ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...