Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...
The new Smart Play system feels like a thoughtful evolution that has carefully considered Lego’s mission of play, surprise, ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.
As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...
Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...
Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...
Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...
I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets?