"You might hear our Smart Brick roaring like a jet plane or flushing like a toilet." ...

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive movement. But one expert on early learning says that could lessen the ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Featuring LEDs and speakers, LEGO's Smart Bricks are meant to be the brand's first foray into smart technology as ...