LinkedIn says Google’s AI Overviews cut non-brand B2B awareness traffic, forcing a rethink of how discovery works. AI-powered search gutted LinkedIn’s B2B awareness traffic. Across a subset of topics, ...

Professionals rely on networks first, ahead of AI and search, for workplace advice. Marketers plan to invest more in creators, employees, and community-driven content. More than half of professionals ...

AI search engines now rely heavily on LinkedIn. Here’s what that means for founders and executives.

A new Semrush study shows LinkedIn is now the second-most-cited source for major AI search engines, influencing how executives and companies are described before direct contact. This shift coincides ...