Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing what it might look like if it took things a step further ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is ...

Reports are coming in that Roku may be experimenting with pause-screen ads. The ads are reportedly appearing even if the user has an ad-free subscription. These ads appear as static images that show ...

Roku has confirmed user reports that it is testing auto-playing video ads before loading the home screen. Owners of Roku-powered smart TVs are understandably unimpressed … Owners of Roku devices ...