The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

SOCi Inc. and Taco John’s International Inc. announced that the restaurant chain has appointed the marketing platform for multi-location brands as its global platform of record for localized marketing ...

What is The Localized Marketing Benchmark Report? The 3rd annual Localized Marketing Benchmark Report (LMBR) is a collaborative research project conducted by Localogy, the leading global association ...

We have all had a chuckle or a belly laugh at the expense of marketing fails. Mercedes Benz entered the Chinese market under the moniker Bensi which directly translates to “rush to die” - a tagline ...

In the world of property management, localization is essential. Where does your property management company fall when it comes to localized marketing? In the world of property management, localization ...

Nowadays, it seems like everyone knows an influencer — if you aren’t one yourself already! In LA alone, thousands of content creators call the city home, and they belong to a global creator community ...

Retailers can expand cross-channel strategies, drive in-store traffic and boost engagement by including localized elements in their mobile, social and web marketing initiatives. Of the five that lead ...

As a multi-location business, localized marketing is a must. The data speaks for itself. Localized content performs 12x better than content that is not localized, and 74 percent of consumers conduct a ...

WHITE SULPHUR SPRINGS, W.Va. — Localization, the ability to customize product offerings to a local market, is a decade-old concept that is beginning to take form on a national scale. It was the topic ...

How important is localized advertising to consumers—and why? Consider these findings from Locality’s new consumer research study, “The Local Lift: How Local Video Campaigns Increase Consumer Action,” ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. Customers expect a lot from a company, especially when the ...