For years the brand has tried to tell men that if they use its products, “the Lynx effect” will get them laid. “Everything you need to get in there with the girls,” promises a well-worn Lynx tagline, ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. London shoppers recently discovered what would happen if a popular ...

One of my overseas friends was talking about how Lynx deodorant body spray looks just like the Axe deodorant body spray but lasts much longer and smells better.<BR><BR>Now I have my own can of axe ...

If you've switched on the TV lately you might have found yourself bombarded with a strange advert, one that has you squirming in your seat out of awkwardness or maybe even the onset of instant shame.

Gamers will have the chance to smell like the essence of their favourite console with the release of an Xbox-themed deodorant. The Lynx limited edition, which will only be available in Australia and ...

Microsoft is planning for its upcoming E3 presentation, but there’s one surprise product that we know will be hitting store shelves this summer. It’s not a game or a console, but instead a fragrance ...