MASKS AND SERUMS, YOU MAY HAVE HEARD THE TERM SEPHORA KID TO DESCRIBE KIDS AS YOUNG AS EIGHT HEADING INTO COSMETIC STORES. THIS ONE’S NEW FOR ME, BUT YOU SOUND LIKE PERSONAL EXPERIENCE. WESH 2’S PAOLA ...

SEATTLE — With tween beauty growing in popularity, it's important to know the basics when it comes to age-appropriate skincare and makeup. Seattle makeup artist Michelle Wight says that starting ...

The “Sephora Tween” phenomenon is real, but living with a tween who’s obsessed with beauty products isn’t nearly as overwhelming as it might sound. Yes, Sephora and Ulta have become regular stops on ...

As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below* With back-to-school season here, your tween may be looking ...

April Sirianni drew the line when her 11-year-old daughter asked for eye cream. Like many tween girls, Natalie, a Port Washington sixth grader, watches social media influencers who promote skin care ...

Though tweens can be notoriously hard to shop for, we spoke with a group of fifth graders (and tween experts) to find the top gifts they're looking forward to this holiday season. For some tweens, a ...

Forbes contributors publish independent expert analyses and insights. I cover prestige beauty, wellness, men’s grooming and style. It is a truth universally acknowledged that tweens love their ...