Canadian consumers have become increasingly supportive of buying homegrown products, scrutinizing product labels like never before. At the same time, Canadian businesses are working tirelessly to ...

As U.S. tariffs make Canadian consumers more inclined to purchase Canadian-produced goods, regulators have noted a rise in “maple washing” - the use of Canadian-themed branding (such as maple leaves, ...

Dozens of Canadian supermarkets have been “maple washing” their produce — disguising American fruits and veggies, which have suddenly become toxic in the trade war, as homegrown. But despite the ...