In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends ...

Marketing survey analysis is an important tool for businesses to gain insight into customer preferences and behaviors. It can help businesses identify areas of improvement, develop new products and ...

Your target audience’s opinions are crucial to ensuring the success of a marketing campaign and, ultimately, your brand. Soliciting survey data can help brands determine how their products and ...

STAMFORD, Conn.--(BUSINESS WIRE)--Thirty-two percent of consumers report that they plan to begin holiday shopping before November, according to a survey by Gartner, Inc. A survey of 327 consumers ...

Nearly all global pharmaceutical companies have embarked on transformation initiatives over the last decade. Many of those efforts have come in the digital and analytic realm, in which digital tools ...

Small and medium-sized businesses (SMBs) have been slow to adopt AI technology. While 74% of SMBs are not using AI, 44% of those hope to start using it within the next year, a survey has found. Why we ...

The benefits of strengthening a story with statistics, or some other form of quantitative data, are widely acknowledged by marketing professionals from all industries. Working to provide quantifiable ...

Creative comms and marketing agency Bastion has released its annual video games marketing survey, which reveals that discoverability is the biggest challenge publishers and developers expect to face ...

A survey of HVAC contractors and homeowners found significant gaps between the places that contractors tend to focus marketing efforts and the ways consumers are most likely to search for HVAC service ...

European marketers are feeling the squeeze, with a combination of shrinking budgets, rising targets and tightening compliance requirements piling on the pressure, according to a survey. M3, a medical ...