Here’s the payoff: 58% of successful martech projects reached ROI within six months. Only 33% of failures did, while 28% percent never saw any ROI at all. That’s not just bad luck. It’s the cost of ...

Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world. Altairzen created the MarTech ...

With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient. A marketing technology stack, or martech stack, is ...

Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement. The digital tools commonly known as ...

In today's rapidly evolving digital landscape, marketing teams face the daunting challenge of capturing the attention of an increasingly connected global audience. As the competition for consumer ...

If you mention the word MarTech to your average person on the street, you might get a blank stare. The vast majority of people would not know what you’re talking about. This is a shame since MarTech ...

With the arrival of COVID-19 and a shift mostly to online marketing and business development activities, we pivoted our digital strategies and re-evaluated how we were doing our campaigns. We launched ...

Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...