If your business runs online sales or marketing campaigns, it’s important to know which activities are working and which aren’t. Accurate data is key in making smart decisions, and the power of online ...

Measurement system analysis (MSA) is an essential discipline that underpins the accuracy and reliability of data in quality control and manufacturing processes. By quantifying measurement variability, ...

There is no shortage of marketing measurements in most large corporations, yet there is a significant gap in measurement discipline. Measurement problems occur at several levels, ranging from basic ...

BROOMFIELD, Colo.--(BUSINESS WIRE)--Spatial Corp, the leading provider of 3D software development toolkits for design, manufacturing, and engineering solutions, and a subsidiary of Dassault Systèmes, ...

We all want to do a good job, and most of us would like to be recognized for our work. But how does your brand know if you’re successful? The most important part of marketing communications is ...

It is estimated that companies in the U.S. are losing as much as $62 billion a year due to poor customer experience alone. This has always been important. But with recent innovations in data storage ...

Companies Integrate Platforms, Including Prisma, Innovid, and Protected, to Create Foundation for AI-Driven Intelligent Automation at ScaleCHICAGO, Jan. 06, 2026 (GLOBE NEWSWIRE) -- Basis and ...

Awhile back, we uncorked some journalistic champagne bottles and toasted a step forward for the state of Alabama. In 2004, it embarked on its first real statewide foray into performance measurement.

Business planning has always been part of the core of successful organizations. From startups to Fortune 500 companies, a robust business plan lays the foundation for growth, competitive advantage, ...

a man's hand presses his thumb on the TV remote control and set-top box. Watch TV and control your viewing While Nielsen is emphasizing impressions in its new TV measurement model, other currency ...