Marketing, Entrepreneurship & Innovation (MEI) faculty members have produced more than 40 published articles selected in Financial Times Top 50 journals, including: The MEI faculty also have several ...
Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...
Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...
Researchers from City University of New York and University of Texas at Austin published a new Journal of Marketing study that examines the effectiveness of self-donations in achieving crowdfunding ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback