For two games in February, the Milwaukee Admirals are gonna need more cowbell, and they’ll certainly have a lot more of it.

The garish brown-and-yellow sweaters initially were planned only for a commercial, but fans saw them on the ice twice. They're coming back in tribute.

The Milwaukee Admirals announced on Wednesday, Jan. 22 the ways in which the team will honor Brewers broadcaster and Hall of Famer Bob Uecker this season.

The Milwaukee Admirals announced on Thursday, Jan. 30 that the team will be rebranding for a couple of special nights in February. They will become the Milwaukee Cowbells. The Milwaukee Admirals ...

The Milwaukee Admirals plan to honor Brewers broadcaster ... "Designer Uke" imagine Bob as the designer of the team’s new uniforms that were brown and yellow plaid like the sport coat he wore.

The Milwaukee Admirals are becoming the Milwaukee Cowbells... for two games.The hockey team will temporarily change its name ...

On February 25th and 28th, the Milwaukee Admirals will transform into the Milwaukee Cowbells, as part of a promotion which will include an attempt at a World Record for the most cowbells ...