The invention of ice cream of course necessitated the ice-cream truck. Once people had the good stuff they wanted it everywhere—on demand. In 1956, the brothers Bill and Jim Conway were working for a ...

Jul. 26—WILKES-BARRE — On a recent drive through the homeland — Plymouth, Pa. — I turned down Gaylord Avenue, and halfway down, I saw it — a Mister Softee truck. The familiar music of my childhood was ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

They opened the business together. But to hear Jeff Hiller tell it, Mister Softee in Camarillo is the 1950's-style ice cream shop that wife Bobbi Hiller built. "This has got her all over it. I think ...

You no longer have to hear the beautiful sound of summer to know when ice cream is headed your way. For years, kids needed to keep ear out for the Mister Softee jingle, which would blast through the ...

WILDWOOD - If you've had a Mister Softee ice cream cone on the Wildwood Boardwalk this year, there's a possibility you've noticed something different about the taste. Mister Softee Inc., which is ...