Even the word for it is beautiful — petrichor, the fragrance of the first rain. Songs have been sung and poems written about it. But did you know you could get it in a bottle? Mitti attar is made ...

Perfumes have changed the way we style ourselves but there still are traditional Indian scents that are ruling the perfume ...

The first drops of rain on parched earth can give you a high. Which is how the- mitti ki sondhi sondhi khushboo- came to be used for the typical smell of the earth at the time of first rains of ...

THE ALLURING, MUSKY FRAGRANCE OF marigolds floats from a Hindu shrine, as a group of men laugh over ginger-infused milk teas served in clay cups called kulhads. In a nearby perfume distillery, a man ...

Story mfg was founded by husband-and-wife team Katy and Saeed Al-Rubey as a brand whose whimsical aesthetics (a ‘party vest’ covered in embroidered tomatoes, T-shirts decorated with mushrooms and ...

HYDERABAD: Attar is back in vogue. Of course, our Bollywood is promoting it in every song possible. From Ghagra song in YJYD to Gulabo song in Shaandar and not to forget the new breakup song from ADHM ...