Remember when “mobile advertising” just meant “banner ad”? And banner ads were aimed at no one in particular? Sure, brands could target certain handsets or carriers, but for the most part, mobile ...

The standard online display banner ad finally can breathe a sigh of relief. It now has another ad unit that is even lower on the totem pole of ad industry respect -- a mobile banner. In addition to ...

Unilever?s I Can?t Believe It?s Not Butter mobile banner ad illustrates how important it is to have a mobile-optimized landing page. The company?s mobile landing page is not mobile-optimized, making ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

KUALA LUMPUR - MobileAds.com, a Malaysia-based technology startup, has joined hands with Smaato, a global mobile RTB (real-time bidding) ad exchange, to launch an interactive mobile advertising ...

According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), ...

General Motors Co.?s Chevrolet is running targeted mobile banner ads to drive consumers to dealerships. Chevy is running the mobile ads within Pandora. The ads help consumers pick their ideal car from ...

Startups Mobile Posse and Acuity Mobile are pushing technology that can deliver pop-up ads to a mobile phone's idle screen any time Google, Microsoft, Yahoo, AOL, and other online giants have all said ...