Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Beer traditionalists can be some of the most stubborn folks in the world. That’s not a criticism, really. It’s always good to have people in any field who are wary about rushing into changes.

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...