In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026.

Flrt, set to make its debut in early 2026, is sugar free and includes functional ingredients supporting skin and hair health.

The four flavours of the zero-sugar drink include the Strawberry Fling, Berry Tempting, Guava Lava, and Sunset Squeeze—each with formulas that reportedly boost collagen, support skin and hair health a ...

Little information on the apparent release is readily available; however, a branded website copyrighted by Energy Beverages ...

I really need Monster to come up with a name for this new line of full-sugar drinks. These are definitely taking the place of the now-discontinued “Reserve” line, signified by indulgent flavors…but ...

The 'bold' new release delivers energy with zero sugar and 'all the attitude' of one of the 'most sought-after' flavors.