Just under a decade ago, the marketing industry faced a big problem: If attribution is such an essential metric to gauging success, then why don’t marketers have tools to measure it accurately across ...

A newly granted patent from Apple refers to "hover sensitive devices" in addition to touch devices, possibly indicating that the company is looking beyond multi-touch in order to process input made ...

Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

Next week at Mobile World Congress in Barcelona, LG looks set to unveil a revolutionary new smartphone with gesture controls. In a brief teaser video, the South Korean tech giant boldly promises the ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Apple may hinder wide deployment of multi-touchscreen technologies as it owns one of the patents involved, according to the analysts at iSuppli. Apple has adopted multi-touch technology within its ...

Can you not wait to start using the multi-touch gestures in OS X Lion? With Lion set to drop tomorrow morning, everyone is thinking about their Mac setup for Apple’s new desktop OS. If you don’t favor ...

As part of a multi-touch marketing strategy, social media brings your brand to life, enables you to engage directly with your target audience, and cost-effectively expands your reach. Opinions ...

With the 2016 MacBook Pro models, Apple introduced the Touch Bar, a small multi-touch display available above the keyboard. The Touch Bar replaced the function row of keys and added dynamic buttons ...

ELECTRONICS: STMicroelectronics has introduced a very advanced multi-touch ‘resistive’ touchscreen controller chip to optimize the Bill of Materials of the electronics supporting this advanced ...

Designed for use under harsh industrial conditions as “built-in” or mounting arm devices, Beckhoff Automation’s new CP2xxx and CP3xxx Control Panel and Panel PC series feature a modern operating ...