Hooters, a longtime NASCAR sponsor, is facing financial struggles with $300 million in debt, leading to restaurant closures.

NASCAR has not had a title sponsor for the Cup Series since Monster Energy left after the 2019 season. Over the past five seasons, NASCAR has had multiple top-level sponsors for the Cup Series ...

Several NASCAR Cup teams have announced sponsor deals this week, including 23XI Racing, Trackhouse Racing, Rick Ware Racing and Front Row Motorsports. Rick Ware Racing is the latest team with ...

DAYTONA BEACH, Fla. — One of the most recognizable and storied partnerships in all of sports has been refreshed for the start of the 2025 NASCAR season. NASCAR and Anheuser-Busch today announced ...

Reports suggest that the company has been seeking NASCAR sponsorship, but the sanctioning body has yet to approve its request. The brand did not take NASCAR's reported disapproval lightly.

As a result of the deal, Anheuser-Busch will be NASCAR's "Official Beer Sponsor" and the title sponsor of the Busch Light Pole Award. As NASCAR and Anheuser-Busch extend their celebrated ...

RCR has now moved on to working on primary sponsorship for a part-time "Open" entry No. 33 Chevrolet, which will compete in select NASCAR Cup Series events in 2025. While unsponsored cars in the ...

Several NASCAR Cup teams have announced sponsor deals this week, including 23XI Racing, Trackhouse Racing, Rick Ware Racing and Front Row Motorsports. Rick Ware Racing is the latest team with ...