MSNBC is rebranding as MS NOW and getting a spiffy new peacock-free logo as part of the company's impending split.

Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.

Lefty cable channel MSNBC is being forced to take on a new name after its spinoff — as the NBC brand strips the network of its iconic peacock symbol. Mark Lazarus, who will lead Versant, the new ...

Are you ready to watch MS NOW? That will be the new name of MSNBC when Comcast's NBCUniversal spins off its cable networks into a new company, Versant, at the end of this year. Mark Lazarus, who's ...