Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

One way to lose Narrative Warfare is to fight like it is a battle over information. One way to win is to get your adversary to fight as though it is a battle over information. We have taken the losing ...

Colleges and universities are filled with brilliant people, but not enough with the skills to communicate with and meaningfully connect with the wider public. That means sharing insights in new, ...

Recently I've been deep-diving into a model of brain, mind, and behavior—active inference and the free energy principle—developed by a leading neuroscientist and computational psychiatrist Karl ...