Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully about how to ...

If you haven’t heard about native advertising, you should take notice. Hotly contested by some and praised by others, this developing media strategy is on the rise and showing promise of superseding ...

As native advertising accelerates, the terminology lags behind. “Native” as a buzzword now encompasses a wide range of solutions – leading to confusion within the industry. One debate is whether ...

Publishers and advertisers have different needs and wants when it comes to advertising. Publishers crave high revenue shares and favorable payment terms, while advertisers demand laser targeting and ...

The iOS App Store, and the subsequent rush of mobile development that followed its creation, has been around since 2008. It can no longer be said that this is a brand new space. Mobile app development ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier Reich, partner, media and ...

Native mobile advertising is on fire, especially for independent ad networks looking to challenge their much bigger and established rivals. InMobi, is today launching its native ad platform joining ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a race to offer native advertising to brands, some publishers and ...

As marketers strive to achieve greater authenticity and produce more narrative-focused content, native advertising is picking up serious traction. Native ads are also popular because the format ...

Native advertising is sometimes hyped up as being just like regular content — but I think it’s fair to say that isn’t always the case. In fact, Dan Greenberg, the CEO of ad company Sharethrough, told ...

Sign up for The Media Today, CJR’s daily newsletter. The Atlantic’s big mistake in the Scientololgy “debacle” has been variously described as: 1. Running an ...