Dollar Tree is turning over a new, slightly more luxurious leaf. The discount retailer is opening up shop in more affluent neighborhoods in an effort to draw out the nation’s biggest spenders. Nearly ...
Half of Dollar Tree’s new locations since 2019 are in wealthier ZIP codes, reflecting a shift toward higher-income shoppers, Bloomberg reports.
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How Dollar Tree Is Catering to the Upper Crust With Stores in Affluent Neighborhoods
Discount retailer Dollar Tree is making a push to cater to more affluent customers, expanding into wealthy neighborhoods.
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