“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

Many companies still handle most sales tasks manually, which consumes a lot of time, resources, energy and money. With marketing automation, you can lower costs and allocate resources to a big extent ...

Digital automation is a valuable set of tools that have led companies — big and small — to incorporate into their marketing automation strategies. Using these tools, businesses are now able to further ...