Note: See Laura in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. Catch Laura's session on "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century.

It’s that time again – let’s predict the future! One of the key areas in which technology is affecting online media is in publisher yield optimization. Yield, though, isn’t necessarily a sell-side ...

Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications for campaign optimization, Marketing Dive can exclusively share. The news ...

Practical marketing strategies that help businesses build stronger visibility, trust and long-term growth online.

The integration turns third-party attribution insights into real-time, automated campaign optimization, closing the gap between data visibility and execution ...

NEW YORK--(BUSINESS WIRE)--Feedvisor, the AI-driven optimization and intelligence platform for brands and retailers on Amazon, Walmart, and e-marketplaces, today announced the launch of its advanced ...

Companies spent more than $1 trillion globally on marketing in 2017, by one estimate. This puts CMOs squarely in the crosshairs of CEOs, CFOs and corporate boards, who want to know where all this ...

Discover how social media optimization (SMO) boosts brand awareness and connects with customers by leveraging popular ...

Conversion rate optimization is one of the fastest-growing movements in the digital marketing universe. For a long time, not many people knew about conversion rate optimization. It was often something ...

Look into the future of SEO with AI. Learn how to boost your voice search strategies and dominate conversational queries today. As voice search continues to grow in popularity, driven by the rise of ...