AdExchanger

Behind The Data Cloud, The Basis Of Oracle’s ID Graph

Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For the latter, marrying data management platform BlueKai with ...
informationweek

Oracle ID Graph Helps Marketers Target Customers Anywhere

The world is going digital, but "knowing" people in a digital context is tricky at best. Oracle on Wednesday announced ID Graph as a new feature of the Oracle Marketing Cloud that will enable brand ...
AdExchanger

Oracle Links Cross-Platform IDs, Touts Data Neutrality

Oracle is rallying behind a product called Oracle ID Graph, announced Wednesday at Oracle Modern Marketing Experience in Las Vegas. It’s not a cross-device ID – the enterprise cloud company recognizes ...
CRN

Oblix Deal To Give Oracle Wide-Ranging ID Management

"Oracle has had identity management primarily focused on Oracle products," said Thomas Kurian, Oracle's senior vice president of server technologies. "We now move beyond Oracle environments [with ...
dbta.com

Oracle Helps Usher in New Approach to Identity

Oracle has teamed up with global advertising technology leader The Trade Desk as well as additional organizations to participate in Unified ID 2.0, which is a non-commercial, soon-to-be open source, ...