Not keeping web content up to date does a huge disservice to the people who depend on you and come to your website thinking that they can trust what they read. In February 2024, more than two years ...

Brandon Mercer, who works at Hearst Newspapers, posted in the Google Search Console help forums that people are using the "remove outdated content tool" from Google to remove competitor pages, and he ...

As a marketer, you have undoubtedly encountered numerous recommendations about content creation that appear on seemingly every web page out there. Marketers are constantly bombarded with suggestions ...

Google shares strategies for managing outdated website content rather than deleting it. Don't just delete old content - preserve historical value. Use clear notices, annotations, and transitional ...

Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become ...

How "I'll get to it later" turns into big problems. Addressing Content Debt is very important when maintaining content on your website. If left ignored, it could cause big problems down the line such ...

The topic of removing or updating or blocking old content from Google is not new, and we covered it countless times. I saw John Mueller of Google comment about it again, this time on Reddit, saying, ...

Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay ...

Breathing new life into older content is critical for success. Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. As ...

If you’ve owned a digital marketing business, or even just maintained a blog roll on a website, chances are you’ve been haunted by what I call “ghost” content. No, I’m not talking about your Snapchat ...